As we get further into 2018, you may wonder what the next step is in promoting your company. Enter: Video Marketing.
Video is rapidly progressing as one the most powerful tools for a company’s marketing strategy. Whether it’s a company profile, animated ad, or social media concentrated, etc., video is a versatile way to capture your audience’s attention online while pushing forward your company brand.
Some Quick Stats
64% of consumers purchase after watching branded social videos (Tubular Insights)
Viewers retain 95% of message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
70% of users say that product videos are helpful in the decision process when it comes to a product (Hubspot)
Social video generates 1200% more shares than text and images combined (smallbiztrends)
Including a video on a landing page can increase conversion rates by 80% (Unbounce)
Video posts on Facebook have 135% greater organic reach than photo posts (Social Media Today)
By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic (smallbiztrends)
With stats like those, it’s hard to argue why you wouldn’t use video as your next marketing tool. So where do you begin?
At Bright Light, we offer full video production services including filming, editing, animation, motion graphics, and more. Below is just a sample of what we can offer you.
A company profile is usually a 60-90 second video that gives your company a face and tells your story. This is beneficial in a way that allows potential clients to build a trust and understanding when it comes to working with you.
Animated videos are a great way to explain numbers or processes within your company that keeps things fresh, light, and most importantly, fun. These are the types of videos that make a hard sell easy to swallow.
For clients who want to take their project to a full-scale commercial production, these videos help to gain the client’s interest in the product, leading to easier investment.
In conclusion, company brands will continue to face the never ending challenge of keeping up with the latest trends in an ever-changing online market. But one thing has always been static and that’s a consumer’s attraction to visual storytelling. Video marketing will continue to evolve more than it currently has and it can only benefit your business now and in the long run. Make the leap and get started.
Instagram, the platform used every day by users to share their stories visually with images, has become a powerful force in social media. With an average of 55 million photos uploaded each day on this vast and fast-growing social network, it’s a tool that, if used correctly, can benefit brands and grow their audience.
Why should your brand use Instagram?
While it can’t be said for all social media, Instagram is a platform for everyone. Whether you’re a small business starting up in the world or a well established brand, Instagram is a visual force to be reckoned with, allowing just about anyone the option to tell (and sell) their story. Coming up with content for your feed can be challenging, especially with seeing what works and what doesn’t on the platform. But that doesn’t mean potential users shouldn’t try and keep at it. In the last couple years, mobile media has surpassed online media consumption and will continue in that direction. So take advantage!
Don’t have thousands, or in some cases, millions of followers? Don’t sweat it. Instagram users are eager to connect with brands on a personal and inspirational level, and finding the right visual vision for your brand can make all the difference. Here are three points to get your going:
Audience: Target the right demographic, using proper hashtags for your brand.
We had a blast this past weekend at Awesome Con 2015. The three-day convention, that featured everything from comics to TV Shows and everything in between, definitely lived up to it’s name! BLM had a booth, showcasing all the services we have to offer from art and clothing to our latest Kickstarter-funded board game, Mixtape Massacre(we even brought The Legend with us!). It was three full days of interacting with strangers and getting our name out there to gain some interest in what we do. One of our owners, Fred Carlini, even got to speak on the panel “How to Use Social Media to Promote Your Work” thanks to the success of our recent Kickstarter project.
It wasn’t all work and no play too. We got to check out different celebrity and show panels, as well as all of the ‘awesome’ cosplay that filled the entire Washington Convention Center. It was pretty sweet to see a woman dressed as He-Man, a family dressed like the cast Bob’s Burgers, as well as the Unbreakable Kimmy Schmidt, all roaming around in front of your eyes. We couldn’t have asked for more from our first Awesome Con experience. It was all the awesome we could have asked for.
Check out some of our photos from the event below!
It’s been a crazy ride but we’re proud to announce that our latest creative project, Mixtape Massacre, was successfully funded via the Kickstarter platform.
Click image to view in larger format.
What is Mixtape Massacre?
Mixtape Massacre is a new board game with a killer blend of all the classic 80’s horror archetypes you know and love mixed with so much 1980s pop culture, you can practically hear the gum snapping and the Cyndi Lauper playing. In the classic 80’s horror genre, far too often we are asked to sympathize and identify with the vulnerable and, let’s face it, often dimwitted victim. In Mixtape Massacre, you enter the shoes of some of your favorite horror archetypes and bring the pain all while breathing in the references to 1980s music, film, and pop-culture.
Setting Up the Kickstarter
We did a lot of research before our initial launch on Kickstarter, but quickly learned that the entire campaign would be a learning process. Prior to the launch we had to create a social media presence on Facebook, Twitter, and Instagram. We also needed to figure out pricing from different manufacturers, shipping rates for places all over the world, advertising expenses, and then settling on a budget.
Also in the time leading up to the Kickstarter we prepared all the advertising images we would need for our Kickstarter page, as the images are really what is going to sell the product. We also produced an animated video as most, if not all projects with a video perform better than ones without.
Before launching we spent the month leading up to the launch doing social media posts to gain attention, followers, and people interested enough to spread the word during the campaign. Then we sent out our first press release to multiple outlets and began the Kickstarter.
The Kickstarter Campaign
There was plenty of feedback from the backers throughout the 30-day campaign, pointing out things like foreign shipping costs and availability as well as their own ideas for extra characters and gameplay mechanics. This lead us to do further research in order to make our game and product easily accessible to international audiences as well as more appealing for different types of players.
From the beginning to the end, we were able to lower shipping costs, become EU-friendly (allowing our product to be shipped from within the EU without any extra customs charges to our customers), add Australia to our international list, and much more. We took a lot, if not all, of the feedback into consideration, trying to make everything work for our backers and deliver the best product possible.