Instagram, the platform used every day by users to share their stories visually with images, has become a powerful force in social media. With an average of 55 million photos uploaded each day on this vast and fast-growing social network, it’s a tool that, if used correctly, can benefit brands and grow their audience.
Why should your brand use Instagram?
While it can’t be said for all social media, Instagram is a platform for everyone. Whether you’re a small business starting up in the world or a well established brand, Instagram is a visual force to be reckoned with, allowing just about anyone the option to tell (and sell) their story. Coming up with content for your feed can be challenging, especially with seeing what works and what doesn’t on the platform. But that doesn’t mean potential users shouldn’t try and keep at it. In the last couple years, mobile media has surpassed online media consumption and will continue in that direction. So take advantage!
Don’t have thousands, or in some cases, millions of followers? Don’t sweat it. Instagram users are eager to connect with brands on a personal and inspirational level, and finding the right visual vision for your brand can make all the difference. Here are three points to get your going:
- Audience: Target the right demographic, using proper hashtags for your brand.
- Interact with your followers: Instagram is the king of social engagement.
- Post presentable and visually stimulating photos: 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster than plain text.
Brands that are doing it right
65% of the world’s top 100 brands are using Instagram. Here are a few of them and examples of how they use visual images to push their brand.
Ben and Jerry’s: 510K Followers
Starbucks: 4.8M Followers
GoPro: 5.3M Followers
National Geographic: 21.5M Followers
Red Bull: 2.8M Followers
Taco Bell: 553K Followers
You Graming Yet?
Looking to get your brand on Instagram? Take a look at our monthly marketing package that takes your brand and provides it with a steady online presence on Facebook, Twitter, Instagram, and more.
Please feel free to contact us with any questions about successfully marketing your brand across the different social media platforms.