BLOG: Blog

Why Video Marketing is Essential

March 12, 2018

As we get further into 2018, you may wonder what the next step is in promoting your company. Enter: Video Marketing. Video is rapidly progressing as one the most powerful tools for a company’s marketing strategy. Whether it’s a company…

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Bright Light Visits Creative South 2017

April 24, 2017

Creative South is an annual 3-day conference down south in Columbus, GA catered toward creatives ranging from artists, graphic designers, developers, letterers, and more. It had been on our radar for quite some time and we decided this year we…

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5 Tips to Stay Within Your Project Budget

August 10, 2016

When tackling a new project, you’re usually conditioned to think things will be straightforward: get project done by deadline and stay within your budget. Simple, right? Not always. More often than not,  we run into issues that both lead us to…

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Art Installations: Spruce Up Your Workspace

July 19, 2016

Office spaces are slowly, but surely, moving away from the typical boring white walls. These days more companies are heading in the direction of colorful decor that brightens up company moral and makes a statement about one’s business. Companies like Google…

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When is it Time for a New Website?

May 12, 2016

Your website is your greatest asset for attaining new business. Especially in this day in age where people walk around with the internet in their pockets, constantly thinking of what businesses they can use for their needs and necessities, having a fully-functioning website…

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7 Ways You Should Invest In Your Website

March 9, 2016

In today’s world, consumers expect businesses to have a professional and high functioning website. Sure, you could have a sweet social media presence or a nifty little google search but neither of those things will benefit you in the same…

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Event Branding: Pumpkin Rock N Roll

November 9, 2015

Bright Light Media, along with GIGS, Headfirst Summer Camps, and Georgetown Events came together to throw the first annual community event, Pumpkin Rock N Roll in Kensington, MD. Warner Circle Park was transformed into a full-blown Halloween extravaganza, filled with tons of…

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Managing Your Brand

October 6, 2015

As stated in our previous blog, an effective brand creates an emotional feeling or attachment, providing a better chance the everyday person will identify, use, and stay loyal to your company/brand. This is the goal. Your finalized logo is only half…

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The Branding & Identity Investment

September 8, 2015

A brand is a person’s gut feeling about a product, service or company. You can’t control the process, but you can influence it. – Marty Neuimeier, The Brand Gap A company’s brand, before anything else, is the first thing a…

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In Defense of Web Design

August 5, 2015

UX Magazine recently posted an article titled Why Web Design is Dead, which caused quite a bit of an uproar amongst the web designer community. The article in question is a little misleading as it thrives on a headline that boldly…

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