Tag Archives: strategy

Behind the Scenes: KWCP Red Day Video Shoot


We recently teamed up with Keller Williams Capital Properties (KWCP) for a video shoot in honor of their RED Day event. RED Day, which stands for Renew, Energize, and Donate, is an annual event where the KWCP associates take a break from the office and serve worthy organizations and causes in their community.

We visited two locations for our shoot: Woodbridge, VA and Anacostia in South East Washington, DC. Our shoot consisted of interviews with four members of the KWCP team, going in depth about the importance of RED Day and what it means to the company and the communities that surround them. Along with the interviews, we shot the KWCP members at task with assigned service duties at each location. It’s always a great experience to see worthy communities being helped and RED Day was a great example of that.

Check out some photos from our video shoot below.

Broccoli City Festival 2015

Photos by Purple PPL Media / The District Insider 

The cool kids united in SE DC for Broccoli City Festival 2015!

If you weren’t at the Gateway Pavilion last Saturday, you were obviously missing out. Local lifestyle group, Broccoli City’s mission is to promote environmentally stable, healthier living lifestyle in cool, more relevant ways. Each year they throw a festival that features music, arts, lifestyle activities and more. The lineup this year for the festival included acts like Erykah Badu, Joey Bada$$, Jaden & Willow Smith, Tink, Kali Uchis, Kaytranada, Tiara Thomas, and many more.

As mentioned in our blog Event Branding: Broccoli City, Broccoli City reached out to us to do the branding for their Broccoli City Festival event that took place this past Saturday, April 25th. We started with a logo that branched off onto several forms of press and marketing tools leading up to the event itself. Our branding was felt throughout the entire festival, from press badges to the entire stage backdrop and more.

Check out photos via Purple PPL Media below.

Event Branding: Broccoli City

Branding is the corner stone of any business or entity, whether big or small, and can be very beneficial against competitors if your brand is effective enough. Local lifestyle group, Broccoli City contacted Bright Light Media as they were seeking a new branding strategy for their very popular annual music festival in Washington, DC.

And so it all begins with the branding. We came up with several different concepts for the festival’s logo. We worked with ideas to find the one that would fit their style, their company, and what they represent. Below shows you just a sample of some of the ideas brought to the table before we arrived at the final logo.

The Broccoli City Festival is on Saturday, April 25. Get your tickets here!


Branding Process

Ideas, Ideas, Ideas


Refining Ideas


The Winner

Using the Brand

Looking to brand your next event? Contact us today

Building a Community: Takoma Park

We recently launched the Old Takoma Business Association new community website. They were looking to upgrade the site for the city of Takoma Park (Maryland, Washington DC). From upcoming events, to a list of local businesses and available resources, the website is a central hub for all and any needed information pertaining to the community of Takoma Park. We implemented a custom, easy-to-use calendar that allows site users the convenience of submitting upcoming and recurring events, helping to keep the site fresh and up-to-date with content and happenings. In addition, we created an easy navigation for the site, dividing it into five main areas: Explore, Events, Business, and Live, accompanied by tertiary menus under each to add the ease of finding what areas apply to each site visitor.

For community websites, it’s sole purpose is to relay necessary information whether it’s needed or wanted. Now Takoma Park does just that with a clean and easy-to-use web presence that’s easily accessible on any device (desktop, tablet, and mobile).


Site Features

+ Responsive Web Design
+ Custom Event Calendar
+ Custom Event Submissions for Users
+ Custom Featured Event Page
+ Tertiary Dropdown Menus
+ News/Blog Feed


Video Production: Arlington Tower


We recently worked with our clients at DTZ on a property shoot for Arlington Tower, in Northern Virginia. The main purpose for this video was to create an efficient edit that showcases their latest property listing, one of the tallest buildings in the DC region, by capturing multiple tenant spaces to be used in various marketing materials for the property. We shot time-lapse footage of several different angles of the building as well as various floors including the lobby, tenant space, and rooftop that uncovers the wonderful views of the DC/MD/VA area from atop the building.  Below are behinds the scenes photos from the shoot.












Video Domination: Streaming 2015

In today’s market, consumers have the mindset of I want it now and I want it fast that it only makes sense that they’d rather watch a 1-3 minute video containing the important information that sums up the ins and outs of your business in a creative, visual manner instead of reading paragraphs of visually-unappealing text. Successful businesses all have videos that market their company, and the longer a business waits to produce one is another day their competitors stay ahead of the game. Customers watch more video. Plain and simple.


Stats to Consider:

  • 78% of people watch at least one video on Youtube
  • More than 500 years’ worth of Youtube videos are watching daily on Facebook
  • 700 YouTube videos are shared on Twitter every minute
  • 50% of mobile traffic is due to online video
  • 75% of executives watch work-related videos on business-related websites at least weekly
  • 70% of the top 100 search listings on Google are video results

Source: War Room Inc (more statistics here)


Below are some example videos from our portfolio that were produced for clients and successfully marketed their company / products:

Maryland Wood Countertops


Hickok Cole


How to Use Deal Chicken


Go Brent Team


One Fairfax

Looking to produce a video for your business or product? Contact us and get the conversation started.

Easy-Commerce: Taking Your Storefront Online

With e-commerce accounting for 1.2 trillion dollars in the last year and 40% (forty percent) of online product purchases, there’s no reason that an online store solution couldn’t be beneficial to your business. And it’s only growing.

E-commerce can be of benefit in a number of ways as it can be one of the cheaper means of running a store, reducing the cost of having to hire employees for store hour-type scenarios. There is no time restraint in having an online store either. You’re open 24 hours a day, 7 days a week, allowing shoppers to do their shopping at any hour of the day, from any device of their choosing (mobile, tablet, personal computer). So if you’re still on the fence about adding e-commerce to your business, this post will help you make the next move.

Adding Products

From t-shirts and toys to file downloads and subscriptions, you can add or edit just about any type of product in your online store. With an already easy to manage content management system (CMS) in WordPress, adding different variants like sizes, colors, or amount is just as simple as posting a blog. You can add or edit specific images per product so shoppers can choose whichever variant they deem best for their needs.

Taxes

In terms of taxing your sales, configuring local tax rates and classes is a breeze, allowing you to control precise rates per product, state, and country if needed.

Shipping

Whether it be free, flat rate, international shipping, or even local delivery or pick-up, your online store is customizable for any type of shipping needed for your business.

Payments

Besides credit cards, your online store can extend into multiple payment gateways including the popular PayPal, or even accommodating for mailed payments and checks.

A good, clean website is a great start to giving  past and future clients access to your company’s offerings. Adding an easy-to-use online store makes those offerings even more accessible to your clients. Start your online store today.