When it comes to your new website or marketing materials, choosing the right images to visually entice your potential clients can be a little difficult. Do you use stock photography? Do you have a professional photographer shoot photos for you? What if you don’t have the money to splurge on a professional photoshoot? These are just a few of the questions that can run through a clients mind when choosing the imagery that best represents your company and the services and products you offer.
Custom photography is usually the way to go and is worth it in the long run.
Custom Team Photo vs. Stock Team Photo
Custom photos positively impact websites because it shows you’ve taken the time to provide a vision of what your company has to offer in comparison to your competitors who are using common stock photos shared with so many others on the internet. Stock photos were shot with another person’s vision in mind, which means you’re now attempting to fit someone else’s vision into your puzzle. With custom photography, you’re in control of the vision and what your company’s message is trying to convey. It also allows you to use your photos whenever and wherever you like. When it comes to photos of your employees, custom wins all the way. Potential clients are able to put legitimate faces to the company instead of bland stock photos of strangers who you would never meet in your dealings with a company. It’ll always make a client feel at ease if they feel like they know you better.
Stock photos options can be great! Stick to high-quality stock images
That being said, stock photos aren’t entirely bad if used correctly. There are always pros and cons. While it can be the cheaper option in a short-term situation, you can run into some issues. Depending on what your company does, your competition could easily be checking out similar stock photos or in some cases, the same exact photo as as you. That quickly brings you into the situation of your website or materials going from completely original to ordinary and template looking. This destroys your ability to separate yourself from the crowd. There is clearly a difference between using beautiful shots of a city location and using the same familiar, generic stock personality that everyone else uses. If anything, stick to high quality stock images. Places like istockphoto, dollarphotoclub, and Getty Images (although Getty can get costly itself) can provide very nice photos that can easily be the missing piece to enhancing your site or advertisement.
Final word: You can use both when it comes to your marketing materials and needs, but it ultimately comes down to how you use them. You just need to find the right fit and balance to keep your brand unique to you.