E-Commerce industry has been experiencing steady growth over the years and is expected to keep growing. It has even been predicted by many that global retail e-commerce revenue will amount to over $4.6 trillion by 2021.
Do your products have no real online presence? If the answer is no, now is the time to hop on that train! Here are a few trends you should be following to boost sales on your site.
Have you ever opened up Amazon only to realize that the first page and all the recommended items for sale seem to fall directly in line with all your past interests and purchases? Well, you are not alone, websites such as Amazon and others use personal data such as previous search entries and purchase histories to develop a specific profile for each costumer. In turn, this allows Amazon to better tend to their consumers’ needs by creating a personalized experience. This type of customization is not only being used on Amazon but by other smaller sites as well. This trend will continue as personalization tech becomes easier to integrate into online shopping platforms.
Another way you will see personalization popping up in e-commerce sites are subscription boxes. Sites like Stitch Fix offer to send you clothes each month based on a style quiz you take when you make an account. These are personalized boxes that are specific to the customer and their needs. Even big brands like Nordstrom have taken up on this trend. They are not just for clothes! You can get a subscription box for just about anything ranging from food, makeup, video games, even one for your dog.
You will see Chatbots all over online stores these days. These bots are designed to enhance your consumers shopping experience by allowing them a chance to get answers in real time. This feature allows your company to address your consumers concerns in real time while also gaining valuable feedback on your consumers shopping experience, interests, etc.
AI assistants are capable of handling a handful of duties that normally tasked to a human. These tasks include, but are not limited to, overseeing inventory, managing the bookkeeping process, and fulfilling customer service needs. These assistants are wonderful employees for due to the fact that their skill set is ever-growing and by being so capable these AI chatbots can take on a lot of time consuming tasks while not being as expensive as hiring a new employee. This allows you to ignore tedious tasks so that you can focus on running your business. While you scheme and strategize on how to better your business your AI chatbot will continue to evolve and learn from past experiences and consumer interactions. This means that your AI chatbot is always learning so that the consumers personalized shopping experience is as optimized and streamlined as possible. The good news is that they are not hard to set up! Many tools like HubSpot’s Chatbot Builder allow you to create your own bot for free.
A good product image is vital for your e-commerce site. Consumers need to see the product when they are buying online, this means that they want multiple images with the option to zoom in and see the product in detail. Pictures are not just 2-Dimensional on websites anymore, there are a number of sites who have switched to using three dimensional (3D) pictures to showcase their products. This allows consumers to click, drag, and see the product from every imaginable angle while they rotate the product on the screen. This 3D picture technology is advancing rapidly so we can expect to see much more of this in the future. This is the wave of the future, but in the mean time a good substitute to 3D picture display is to accompany your pictures with a few quick videos on the site.
Facebook is one of the most powerful advertising platforms in existence. Facebook allows you to target people with a level of specificity that is hard to recreate. They have accrued so much data on their users that they can target the most unique and specific target markets allowing companies to advertise with ease.
First you will want to find a specific product you want to showcase on your ad. This product, whatever it may be, fulfills a need or a purpose, this need is unique to a certain group of consumers and that is who we are going after. It is best to run a few ads simultaneously while you are figuring out what works best for the audience you are targeting. After a couple weeks of testing you should be able to tell what is working best and what isn’t. The ads that aren’t working can be taken down while effective ads can be left in place. Remember to keep updating them though! People will lose interest if they keep seeing the same ads.
Instagram is a very powerful tool for growing your brands popularity and sales. 65% of people on Instagram are looking for online shopping inspiration or for new brands to use. So if your brand doesn’t have a stellar Instagram presence then you are missing out on a lot of sales.
Instagram allows you to market your products as you want, bolster your brand’s presence and image, and connect to your customers. If you want to read more about creating an effective instagram post click here.
Email marketing is one of the most popular marketing strategies because many people check their email everyday. Email marketing allows you to send promotional ads to people on your email list. Just today, I’ve received a promotional email from Dominos Pizza offering me 50% off all menu pizzas. Additionally, I also received one from backcountry.com offering free shipping and highlighting some of their new products. These emails are meant to catch my attention and make me start shopping. Sending the occasional email with the announcement of a sale or telling customers about new products helps get people to your site.
How do you start an email list? Well, you need a good offer for them to be willing to give up their email address. For example offer a 10% discount on a product or service that will be sent via email. Or offer a free e-book or informational pamphlet. These are just a few ideas but the options are really endless and every email you gain is a victory because it is one more consumer you can target for as long as you have their email.
Creating content for your site gets your site more recognition from search engines like Google. This consists of all the data on your website including blogs, videos, and any other information or images you have up there.
Many companies have found that writing blogs about their niche community really brought traffic to their website. In those blogs you can highlight a service or product you sell promoting sales. This also works with youtube videos.
However make sure you are making content for subjects that have search demand to ensure you aren’t just adding useless and uninteresting content.
Looking to expand your brand’s social media? Instagram is a great place to start! Here are six tips on Instagram marketing to help you maximize your company’s effectiveness on Instagram.
1. Showcase Your Personality
People are curious as to who is behind their favorite brands. Openness and transparency allow consumers to feel connected to the brands they admire. To be effective at showcasing what makes your brand unique, posting relatable content is ideal. Content that shows your company’s zeal and personality is key for success.
2. Let Your Audience Create Content
Businesses must always be attentive to their customers needs and in today’s marketplace consumers want their voice to be heard. This has led to many companies allowing their audience do some of the work for them by reposting some of their pictures.
GoPro has used this approach quite extensively and now gives its followers a chance to post weekly in their #FeaturedPhotographer posts. This inclusive social media approach makes the brand much more accessible. By creating a lifestyle image rather than a product showcase GoPro has positioned itself to continue to gain more popularity and visibility.
Incorporating this approach into your social media marketing platform will instantly show that your company values consumer input. However, when deciding what content to use from followers it is vital that the content you post is relevant to the message you want to convey.
3. Product Teasers
The main goal of social media marketing or any marketing for that matter is not just to get followers, it is to generate more sales. One effective method to create a buzz around your page is to tease your followers with teasers of upcoming products to instill an air of excitement and anticipation. It is important these teasers don’t seem to pushy or come off as advertisements. The photo should be unique and engaging, a discount code can be put in the post to prime your followers to buy.
4. Sponsored Ads
As wonderful as wholesome, grassroots social media marketing is sometimes you have to pay your way to succeed. Purchasing sponsored ads on Instagram allows your content to be seen by many people who otherwise would not. Sponsored Instagram posts show up on your target audience’s main page as they are scrolling as if they already follow you. If you have an eye-catching photo then it may be a great way to gain followers and make sales. Instagram offers endless opportunities for companies to maximize their visibility while generating sales. Sponsored ads can capture new potential customers, and allow them to buy instantly through a “call-to-action’’ button which brings Instagramers directly to your homepage.
5. Instagram Stories
Instagram stories are another avenue you can travel down to ensure you are using Instagram to the fullest. Instagram stories appear are a compilation of photos and videos that are presented in a slideshow which only last 24 hours. These stories can be a quietly powerful marketing tool for your brand because it can give consumers an inside look to your brand. Giving your audience a quick snapshot of something such as life inside the office, a behind the scenes look at the production process, or even just a funny video showing off your company’s relatability.
6. Create a Cohesive Aesthetic
Creating an instagram with cohesive aesthetic is not easy and will take planning. You need to know your brand and the aesthetic you want to create for it. If you already have a website it needs to feel like the two go together. It might help before trying to create an aesthetic to create a mood board to follow as you start to add content.
The ability for businesses to remain competitive and profitable within the modern marketplace is a challenge that all businesses are faced with. In trying to achieve this goal it is vital that these companies utilize existing tools within the marketing space to stay up to date with the latest trends. As it currently stands, there are four trends within content marketing that can allow your business to better connect with your customer base.
There are many groundbreaking methods that can be utilized by marketing agencies to effectively communicate their message and of the many mediums they can use, one of the most innovative is a technology known as chatbots. Chatbots have quietly and discretely established itself as an incredibly viable way for marketing firms and companies alike to engage in more personalized exchanges with consumers. It has been shown that a large number of consumers are beginning to expect big companies to have chatbot accessibility. This desire by consumers has been reflected by companies’ plans for future innovation, a recent study by Spiceworks shows that 40% of large companies will be using chatbots in 2019. Clearly, the use of chatbots has quietly permeated the marketing sphere and the use of this method will only continue to increase as consumers seek a more personal encounter when shopping.
2. Long Form Content
This marketing method involves content that contains over 2000 words to explain or highlight the benefits of a particular product or service. This method has been shown to be incredibly successful for many reasons. By having such dense content it allows consumers to gain a comprehensive understanding of a company’s services, products, and messages. Furthermore, this method while simplistic has a huge technological upside, it has been demonstrated that long-form content is more likely to be shown by search engines making it an inexpensive and accessible way for marketing firms to communicate their message.
3. Voice Search
While some marketing techniques rely on simple methods, this is the age of technological breakthroughs which presents a host of new and fertile methods, such as Voice Search engine marketing, for businesses to smash the glass separating businesses from consumers. Voice search is a relatively new technology that is quickly being integrated into many new devices such as Siri with Apple, Alexa with Amazon, and Google with Android. These operating systems are becoming the center for how consumers navigate not only their phone or television but also the marketplace. There is more than sufficient evidence to suggest that this technology will only continue to proliferate, some predicting the half of all online searches will be voice searches in 2020. This shows the incessant need for companies to acknowledge the rising supremacy and popularity of this marketing medium, and also to tailor marketing strategies to optimize existing voice search engine demands and queries.
4. Video, Webinars and Webcast
In examining what methods are more effective at breaking the barrier between consumers and companies it is abundantly clear that videos, webinars, and webcasts are indisputably valuable to marketing firms and companies alike. To get a clearer understanding of the effectiveness of video marketing it should be noted that research conducted by Aberdeen showed, “marketers who use video increase their revenue 49% faster than those who don’t.” Video marketing comprises a large sector of the marketing sphere and its popularity will continue to rise. The continued use of video marketing is, “predicted to account for 82% of global internet traffic by 2021”. This boggling statistic demonstrates not only the opportunity for marketing firms but the necessity to get ahead of the curve to stay relevant in an ever-changing marketplace.