Your website is your greatest asset for attaining new business. Especially in this day in age where people walk around with the internet in their pockets, constantly thinking of what businesses they can use for their needs and necessities, having a fully-functioning website puts the ball easily in your court. But not any website will do. Having a website that is outdated, or poorly designed, or isn’t responsive, works against your more now then it ever did. If this is the case for your, it’s time for a new website.
But my website is just fine! I don’t need a new one. Yes, you do.
If you’re on the fence, ask yourself these questions:
Is my website servicing my current needs?
Businesses continue to grow over time and that means you could easily be outgrowing your current website. Does it have features you need to showcase your brand new call-to-action? Does it showcase your up-to-date portfolio? Technology also grows and evolves in addition to your business, and it happens that things that were “super awesome” and “flashy” back in 2011 are just not ideal in 2016.
A new website just might be the thing you need to grow and evolve with the future.
Is there functionality I’m looking to have that my current website does not provide?
It’s 2016, if you’re website isn’t optimized for mobile aka Responsive Web Design, then you’re doing it wrong. In the last year, mobile searches have already surpassed desktop search, so if you’re website isn’t mobile-ready, you are missing out on a huge market of potential customers on the prowl for you business.
Not sure if you’re site is responsive? Use Google’s Mobile Friendly Test to find out.
Are you selling products physical or digital? Why not sell them online with your own easy-to-manage online store? It’s easier than ever to incorporate a an e-commerce store like Woocommerce into your website. Take orders, make customize your product, manage stock — there’s an array of flexibility without the hassle of an actual store.
Have my marketing efforts changed?
As your company ages, so can your branding and marketing efforts. If you’ve changed either of these things, it’s also probably time you redesign your website too. As said previously, your website is one of (if not the most) important business assets. If your current brand isn’t lining up with your website, your audience isn’t going to connect. It’s time to update.
Why can’t I make changes and updates to my website?
There’s no excuse to not be using a content management system (CMS) to manage your website. Systems like WordPress have come a long way in making it so much easier for you to be in control of what goes in and out of your website. Long gone are the days of having to edit lines of code to make a simple text edit, or upload some new photos.
Circling back to outdated and poorly designed sites, it’s time to redevelop your site to a fully-functioning and easy to use CMS that will allow you to keep up with the times and keep your website looking fresh.
If any or all of these apply to you, it’s time for a new website.
Ready to take the leap? We can help. Contact us today!