Succeeding in today’s business landscape requires businesses to have a clearly defined business image and a recognizable brand. If you feel like your brand is starting to look dull or as though your business is not attracting as much attention as before, then you are probably right and it is time to think about rebranding your company. Here are some signs your brand might be in need of a little TLC.
1. Logo Appearance
Is your logo unhip and out of date? Over the years it’s not uncommon for a logo to lose its original luster and begin to look boring and outdated. Design trends are always changing and what looked nice ten years ago will most likely be in desperate need of a face lift today. This is an important reason to consider when contemplating whether your business should rebrand or not because often times your logo is the first impression a person has of your brand and you want it to be memorable.
2. Outdated Website and Business Cards
There should never be embarrassment or any insecurity when someone from your company hands out their business card or refers someone to your website. The business landscape of today is vastly more different than it has ever been before and has changed dramatically over the past few years. This means that even websites which were created only 5 years ago may be outdated already. Business cards and your company’s website are crucial factors to consider when deciding whether to rebrand or not is important because these are an extension of your company’s brand image which is crucial in today’s marketplace.
3. Diminished Advertising Effectiveness
This one should be self-apparent, but if your company is having trouble reaching your target audience through advertising and other means then you should strongly consider rebranding. This will require your company to do in-depth research on your target audience and try new marketing techniques but this is all apart of reigniting your company’s business spirit.
4. You Have Outgrown Your Brand
If you are one of the businesses who started in a garage and are now in a high-rise downtown, then congratulations — but your brand probably does not match your status now. Since the foundation of your company, most likely there have been changes. Your business has field-tested through the years and your logo and brand should evolve in harmony with your company so that your company has a coherent image. This sign signals that you will have a lot more work to do than just altering a logo but it also means your business has the legs to keep growing.
It is important to keep your brand fresh and looking up to date. If your business falls into any of these categories, it may be time to consider a rebrand. If you are ready to get started but just don’t know where to start, contact us today to learn more about our branding services.
More often than not, people are turning to the internet for their consumer needs. It is obvious now more than ever that business that have a website do better than those that don’t.
Here are five reasons your small business needs a website.
1. Customers Expect A Website
According the the American Marketing Association six out of ten people expect a business to have an online presence. It is estimated that at least 50% of consumers use websites to gain information about a company. In today’s marketplace, customers are much more inclined to overlook a company if the website is out of date, not user-friendly, or easily accessible.
2. You Will Show Up on Google Search Results
The fact that more than 80% of consumers conduct online research before a purchase demonstrates the vital necessity of having an effective website to display your company’s products. The prospect of a business operating without a website means that the chance they will appear on the search engine results page (SERP) is close to none. Luckily, there are many avenues businesses can travel down to optimize an existing website to bring it up to date. You can customize your site with titles, meta descriptions, and keywords to make sure you are showing up at the top of Googles results.
3. It’s Always Up and Working
A business can only be open so many hours a day, but people are online at all hours of the day and an effective website that is easily accessible can connect you with customers constantly. Not only can your website increase sales dramatically because now you are open 24/7, but it can also reach people who are restricted by geography. The ability of a website to connect with customers you never knew you had is a tremendous advantage.
4. Become More Competitive
It may go without saying, but the modern marketplace is fiercely competitive which makes having a website undoubtedly vital to your companies continued existence. By not optimizing your website there is a huge risk, if not a certain degree of certainty that you are disadvantaging yourself immensely and giving your competitors a huge edge. Today’s consumer tends to shop primarily online which means they will not be buying from a company whose website is years behind other competing brands let alone take them seriously. If you want people to take your company seriously then it’s a good idea to hop on the website bandwagon.
Your website is your domain and this provides a company the luxury of having absolute control and autonomy over their public image and their interactions with customers. Control is something that a company rarely finds itself having, but a website can offer that which is a valuable luxury that can be leveraged to connect with customers on a much deeper level. There are many ways to leverage this control such as having a blog on the site to create a sense of community on your page between customers and yourself which allows for an in-depth understanding of your target market. Your website is a constant presence on the web, this allows a company to constantly try and dial in your effectiveness in reaching customers and improving your service. By leveraging your control over your website and your company’s public image you are also giving the user the chance to be as connected and informed as they would be shopping at a store.
Creative Southis an annual 3-day conference down south in Columbus, GA catered toward creatives ranging from artists, graphic designers, developers, letterers, and more. It had been on our radar for quite some time and we decided this year we had to make it happen.
What an incredible experience! It was like being amongst our creative brethren. The conference took place at the historical Springer Theater in downtown Columbus. Each day was filled with talks from various creatives, covering different topics from realities of failures, pricing your clients, cultural influences on design, and much more. With the hoard of experiences and creative backgrounds of each speaker, there truly wasn’t one bad or unnecessary talk during this conference. The perspectives alone were enlightening.
You know what else was awesome? The SWAG! From free camping backpacks and t-shirts to all the amazing art, we left with way too much cool stuff, and much lighter wallets. Besides that, we even got to witness the creative artistry of various conference-goers who battled in the different events like the Adobe Creative Jam and Ink Wars.
The vibe at Creative South was great. Still an intimate festival, their slogan “Come as friends and leave as family” rang true. We met so many awesome creative people from all over the country, sharing the same love for the creative field.
We’re already looking forward to Creative South 2018!
When tackling a new project, you’re usually conditioned to think things will be straightforward: get project done by deadline and stay within your budget. Simple, right?
More often than not, we run into issues that both lead us to going way past our deadline and over our budget. It doesn’t have to be like this. Regardless of the size of your project, there are many ways to keep things on track.
1. Stay organized
All projects need a proper project manager – someone to maximize time, budget, and resources that’ll lead you to the finish line. Have a proper upfront meeting that can clearly establish the goals of the project – either laying out what kind of shots you want or what story you want to tell.
2. Know your scope
While successfully finishing your project is the end goal, you have to take into account all the steps it takes to get there. Each step is equally important as each step in your project depends on what came before it. Managing the scope of your project helps your stay on track
3. Proper feedback
Provide feedback that contains your input as well as a solution. Giving feedback that simply says that it’s not working for you or not what you want, makes moving forward toward your goal much harder than it should be. Providing next steps and ideas to make the project more to your liking, and reasonably so, will keep you on the right track. Adding more time to figure out what works best will ultimately cost more money.
4. Be prepared.
Have content ready to be implemented in order to finish out your project and meet your deadline. Let’s say you’re creating a brand new website. Not having content ready during the development phase of your project can easily put you behind. What good is a pretty website without the copy and photos to fill it ? Stay on track.
5. Know how to use your rounds of revisions
Make use of your rounds of revisions to either edit or improve the content already provided, not add additional content. Adding additional content which will also probably be revised only extends the project, rather than meeting your original deadline. For instance, if you decide that after x amount of revisions that you want to start over with, say, different colors and fonts, that will end up costing you more. Another example would be going into a fifth round of revisions, when your scope only included three rounds. This will not only extend the project, but will also end up costing you more.
Having a less-stressful, easy and successful project is not always a reality, but is a possibility. Document the time and steps taken throughout your project and you’ll already be one step ahead. Stay organized and revise accordingly, knowing full well how you’re project should be progressing. It’s always a learning game and will be an experience that’ll keep you on track for the next project you undertake.
Office spaces are slowly, but surely, moving away from the typical boring white walls. These days more companies are heading in the direction of colorful decor that brightens up company moral and makes a statement about one’s business. Companies like Google and Facebook inspire visual effectiveness when it comes to office decor and a sure fire way to do that is getting creative with art installations.
The Benefits of an Office or Retail Art Installation
Art Installations boost moral.
In general, visual elements create an exciting atmosphere in the workplace. Colorful custom installations create a new boost of energy and can positively impact employee performances. In addition to that, it influences productivity levels, moods, and employee behavior. They also become an instant eye-catcher for new and existing customers.
Art Installations work anywhere.
We’ve discussed office spaces and installations on office walls but that doesn’t necessarily restrict your creativity to just that. You can spruce up outside walls that can attract the attention of an entire community in addition to your office space. Think big!
Art Installations can send a message.
Installations are always custom and unique and can provide a statement about your company and what your brand represents. As a design company, the Bright Light office art sends the message of “Create Your Future” as we create productions and solutions for companies that ensure the opportunity for businesses to grow and evolve. Depending on what your brand stands for, there’s always a creative outlet that will allow you to stand out.
Check out some photos of art installations we’ve done below.
Your website is your greatest asset for attaining new business. Especially in this day in age where people walk around with the internet in their pockets, constantly thinking of what businesses they can use for their needs and necessities, having a fully-functioning website puts the ball easily in your court. But not any website will do. Having a website that is outdated, or poorly designed, or isn’t responsive, works against your more now then it ever did. If this is the case for your, it’s time for a new website.
But my website is just fine! I don’t need a new one. Yes, you do.
If you’re on the fence, ask yourself these questions:
Is my website servicing my current needs?
Businesses continue to grow over time and that means you could easily be outgrowing your current website. Does it have features you need to showcase your brand new call-to-action? Does it showcase your up-to-date portfolio? Technology also grows and evolves in addition to your business, and it happens that things that were “super awesome” and “flashy” back in 2011 are just not ideal in 2016.
A new website just might be the thing you need to grow and evolve with the future.
Is there functionality I’m looking to have that my current website does not provide?
It’s 2016, if you’re website isn’t optimized for mobile aka Responsive Web Design, then you’re doing it wrong. In the last year, mobile searches have already surpassed desktop search, so if you’re website isn’t mobile-ready, you are missing out on a huge market of potential customers on the prowl for you business.
Are you selling products physical or digital? Why not sell them online with your own easy-to-manage online store? It’s easier than ever to incorporate a an e-commerce store like Woocommerce into your website. Take orders, make customize your product, manage stock — there’s an array of flexibility without the hassle of an actual store.
Have my marketing efforts changed?
As your company ages, so can your branding and marketing efforts. If you’ve changed either of these things, it’s also probably time you redesign your website too. As said previously, your website is one of (if not the most) important business assets. If your current brand isn’t lining up with your website, your audience isn’t going to connect. It’s time to update.
Why can’t I make changes and updates to my website?
There’s no excuse to not be using a content management system (CMS) to manage your website. Systems like WordPress have come a long way in making it so much easier for you to be in control of what goes in and out of your website. Long gone are the days of having to edit lines of code to make a simple text edit, or upload some new photos.
Circling back to outdated and poorly designed sites, it’s time to redevelop your site to a fully-functioning and easy to use CMS that will allow you to keep up with the times and keep your website looking fresh.
If any or all of these apply to you, it’s time for a new website.
In today’s world, consumers expect businesses to have a professional and high functioning website. Sure, you could have a sweet social media presence or a nifty little google search but neither of those things will benefit you in the same way a website does.
Like any investment, a website isn’t just any regular expense. It’s a channel that results in revenue and growth. A good website can grow your business, sell your product, make you stand out against your competition, and be a revenue stream for your company.
It is no longer a luxury to have a website. It is a necessity.
1. To Attract More Clients
Obvious but true. A more organized and better looking website will lower your bounce rate and make you stand out. Readable content with a user-friendly navigation increases chances that potential clients will stick around on your site and get to know who you are and see what you’re all about. You might just be the business they’re looking for.
2. Go Responsive
Keeping up with the latest trends in technology will keep you ahead of the game. Today, most people are searching the web just in the palms of their hands. It has been documented that mobile browsing has outpaced web browsing since 2014. A quick google search could lead them to your website, so you better be responsive and ready. According to Skillcrush, 40% of people will choose a different search result if the first is not mobile friendly. Optimize your site for all devices and ensure you’re keeping potential clients from surfing to your competitors.
3. Take Control Of Your Website
Stuck with a developer you need for making any small change to your website? Migrating over to a content management systems (CMS), like WordPress, will allow you to have the control you want in evolving your business. A CMS gives you the ability to make quick and easy updates, have multiple users so you can assign blog entries or updates in an orderly and up-to-date fashion, as well as helps you manage all your content in the most user-friendly fashion. You’re in control.
4. Integrate Your Site with Social Media
If you aren’t taking advantage of social technology in 2016, your company is already behind in one marketing strategy. Integrating your website with your social media profiles is one of the best ways to generate traffic and potential client leads. It also helps your company stay engaged with clients and allow an avenue for your company to post in an up-to-date fashion.
5. Add E-Commerce
Get your products online and create an additional revenue stream that is simple to manage. Online stores are an easy way to attract new customers, save on operational costs, save customers time and money, as well as establish your brand. E-Commerce continues to grow 10% each year in the US alone and can take your company to new levels of growth.
6. Add a Blog or Industry Insights
Are you a leader in your industry? Do you have knowledge and expertise? Create your own content by adding a blog or newsfeed. It’s a great avenue for keeping your website up-to-date and fresh. A few blogs a month on fresh topics related to your business helps easily increase website traffic, produce organic search visibility, and most importantly, humanizes your company’s brand, helping customers find ways to relate to you in ways that make you seem reliable and coming back for more.
7. Bang for Your Buck – ROI
A website is the obvious answer to marketing your company. When a client is looking for a certain service, 9 times out of 10 they will google search businesses and judge you based upon the quality of your website before seeing anything else. Attract more clients with a fabulous website and quickly make back the money you spent to create it.
Bright Light Media, along with GIGS, Headfirst Summer Camps, and Georgetown Events came together to throw the first annual community event, Pumpkin Rock N Roll in Kensington, MD.
Warner Circle Park was transformed into a full-blown Halloween extravaganza, filled with tons of family-friendly attractions, festival-style music performances, costume contests, and the main event: The Pumpkin Roll, a derby race of Halloween pumpkins-turned-boxcars.
And with over 2,000 attendees, the event was definitely a success!
BLM was responsible for branding the event, putting together a logo and all the marketing materials to share with the community. We put together an event website, designed posters, flyers, volunteer t-shirts, and event banners.
We couldn’t have asked for a better time, weather, or turn out. Let’s do it again next year!
As stated in our previous blog, an effective brand creates an emotional feeling or attachment, providing a better chance the everyday person will identify, use, and stay loyal to your company/brand. This is the goal. Your finalized logo is only half the battle. The other half: you need to practice an effective form of brand management.
What is brand management?
Brand management allows you to control and supervise all the tangible and intangible parts of your brand. There are concrete things like the product itself, print materials, publication relations (PR) and the not so concrete things like that emotional reaction to the actual product that we keep mentioning. Managing is a constant process of gathering all the various ways your brand is being used on all media fronts. You want to capture the attention of your niche market, you want them to buy your product, remember you, and most importantly, become a returning customer.
So how do you go about this? Here are some key points to effective brand management:
Create brand guidelines
Gather brand colors, logo, and the voice you’re going for
What is your brand’s agenda?
Use your brand in different scenes and settings
Find the ways your brand works appropriately – what works and what doesn’t
What sets you apart from your competitors?
Consistency is key
Once your logo and/or tagline have been created use it everywhere your brand appears.
The more your brand appears, the easier it is for people to have that memorable relationship with it and that’s the goal, to be memorable
Be consistent with your brand over time and across different platforms
Achieve consistency and credibility with your brand and company
Find your market and place yourself accordingly
Position your brand into similar areas for what your brand represents
Figure out what sets you apart from your competitors who are reaching out to the same market
Utilize social media and communicate and keep up with your target markets
In essence, an effective brand is only as good as its competent management. Be prepared to constantly push your brand. One successful push doesn’t equal a successful brand. Monitor your brand as the world perceives it. Press for a strong and clear message for the market you are trying to reach and make sure they have just as clear an understanding of your company as you do. Make a lasting impression.
UX Magazine recently posted an article titled Why Web Design is Dead, which caused quite a bit of an uproar amongst the web designer community. The article in question is a little misleading as it thrives on a headline that boldly states web design is going the way of the dodo, but then tells the reader that UX (user experience) design is what needs more attention. It’s fine to praise UX design but there simply is no reason to throw web design under the bus in the process. Web design (UI, user interface) is one thing and UX is another. They’re separate, but equally important.
“Commoditization by Templates”
“Why hire a web designer if you can achieve a fairly acceptable design for a fraction of the cost using a template?”
Sure, using templates is most likely an affordable and easier solution to get your website up and running for the world to get a gist of what your company has to offer, but there could easily be a downfall in that. First off, tons of people have that same thought and are approaching the creation of their company website with grabbing some template on WordPress and calling it a day. You’ve quickly fallen into the boat of losing your identity and no longer being unique amongst your competitors. Besides that, your templates are coming with too many extra plugins and features, including ones you just don’t need. The problem with this is even the best companies have a hard time keeping their plugins up to date, which easily leads to sites being hacked. (This is something we can’t stress enough.) Using a template is settling for something that is close enough to what you want but doesn’t perfectly fit to your needs. Having a web designer actually do their job for you fulfills everything you need, allowing you the ability to attain exactly what you need.
“Web Design Patterns are Mature”
This maturity is good for users: they will find consistency in their daily use of the web.
This point we can agree with. The consistency that web patterns have in keeping up with other web/tech innovations is enough. You can easily argue t-shirts and shoes are mature but that doesn’t mean we don’t still use them. We just choose ones that we think look great or have rad designs. Same goes for websites. It’s a designers job to make these mature web patterns look visually appealing and enticing for a company’s potential client or audience.
“Automation and Artificial Intelligence are Already Doing the Job”
When something can be successfully automated, it means that its practices and standards are established enough as not to need much human input.
Similar to the point of templates, anything mass-produced or automated doesn’t allow yourself the chance to be unique against your company’s competitors. When it comes to business, you always want to set yourself apart from the norm.
“Facebook Pages as the New Small-Business Homepage”
Today, this function has been completely overridden by Facebook pages. They are so efficient in making a business visible that they are rendering basic web pages useless.
There is no way a Facebook page can replace a functional website. Just like any social media outlet, Facebook pages in addition to an actual website are fine. You can easily reach out and communicate with your audience, but the essence of what your company represents is easily lost. There’s no visual stimulation or uniqueness that comes in presenting yourself through your website. Also, just looking for simple information on Facebook can be a hassle in itself.
More importantly, don’t forget, when it comes to Facebook, businesses have to pay for their existing audiences to actually see them: Read More at Forbes
“Mobile is Killing the Web”
How often do you visit a web site from your mobile device by directly typing the address? Only when you don’t have the app, right?
Not every company fits the bill to have an app for a smartphone but that doesn’t necessarily mean that their website is obsolete on mobile web solely on that fact. I may not always directly type a web address to get to the website I’m looking for but I google a ton of things that lead me to said websites. This point is simply not strong enough to make in slow down of web design. If the site isn’t responsive, then that’s a whole new story.
In the end, no matter the importance of UX design, web design is clearly not dead and there will always be a need for it. Web designers will continue to find innovative ways to make sites to do what they’re intended to do: sell a company’s services. If you’re in need of web design services, feel free to contact us today.