Looking to expand your brand’s social media? Instagram is a great place to start! Here are six tips on Instagram marketing to help you maximize your company’s effectiveness on Instagram.
1. Showcase Your Personality
People are curious as to who is behind their favorite brands. Openness and transparency allow consumers to feel connected to the brands they admire. To be effective at showcasing what makes your brand unique, posting relatable content is ideal. Content that shows your company’s zeal and personality is key for success.
2. Let Your Audience Create Content
Businesses must always be attentive to their customers needs and in today’s marketplace consumers want their voice to be heard. This has led to many companies allowing their audience do some of the work for them by reposting some of their pictures.
GoPro has used this approach quite extensively and now gives its followers a chance to post weekly in their #FeaturedPhotographer posts. This inclusive social media approach makes the brand much more accessible. By creating a lifestyle image rather than a product showcase GoPro has positioned itself to continue to gain more popularity and visibility.
Incorporating this approach into your social media marketing platform will instantly show that your company values consumer input. However, when deciding what content to use from followers it is vital that the content you post is relevant to the message you want to convey.
3. Product Teasers
The main goal of social media marketing or any marketing for that matter is not just to get followers, it is to generate more sales. One effective method to create a buzz around your page is to tease your followers with teasers of upcoming products to instill an air of excitement and anticipation. It is important these teasers don’t seem to pushy or come off as advertisements. The photo should be unique and engaging, a discount code can be put in the post to prime your followers to buy.
4. Sponsored Ads
As wonderful as wholesome, grassroots social media marketing is sometimes you have to pay your way to succeed. Purchasing sponsored ads on Instagram allows your content to be seen by many people who otherwise would not. Sponsored Instagram posts show up on your target audience’s main page as they are scrolling as if they already follow you. If you have an eye-catching photo then it may be a great way to gain followers and make sales. Instagram offers endless opportunities for companies to maximize their visibility while generating sales. Sponsored ads can capture new potential customers, and allow them to buy instantly through a “call-to-action’’ button which brings Instagramers directly to your homepage.
5. Instagram Stories
Instagram stories are another avenue you can travel down to ensure you are using Instagram to the fullest. Instagram stories appear are a compilation of photos and videos that are presented in a slideshow which only last 24 hours. These stories can be a quietly powerful marketing tool for your brand because it can give consumers an inside look to your brand. Giving your audience a quick snapshot of something such as life inside the office, a behind the scenes look at the production process, or even just a funny video showing off your company’s relatability.
6. Create a Cohesive Aesthetic
Creating an instagram with cohesive aesthetic is not easy and will take planning. You need to know your brand and the aesthetic you want to create for it. If you already have a website it needs to feel like the two go together. It might help before trying to create an aesthetic to create a mood board to follow as you start to add content.