Tag Archives: Promotional Marketing Tools

A Killer Kickstarter: Mixtape Massacre

It’s been a crazy ride but we’re proud to announce that our latest creative project, Mixtape Massacre, was successfully funded via the Kickstarter platform.

Campaign Statistics


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What is Mixtape Massacre?

Mixtape Massacre is a new board game with a killer blend of all the classic 80’s horror archetypes you know and love mixed with so much 1980s pop culture, you can practically hear the gum snapping and the Cyndi Lauper playing. In the classic 80’s horror genre, far too often we are asked to sympathize and identify with the vulnerable and, let’s face it, often dimwitted victim. In Mixtape Massacre, you enter the shoes of some of your favorite horror archetypes and bring the pain all while breathing in the references to 1980s music, film, and pop-culture.

Setting Up the Kickstarter

We did a lot of research before our initial launch on Kickstarter, but quickly learned that the entire campaign would be a learning process. Prior to the launch we had to create a social media presence on Facebook, Twitter, and Instagram. We also needed to figure out pricing from different manufacturers, shipping rates for places all over the world, advertising expenses, and then settling on a budget.

Also in the time leading up to the Kickstarter we prepared all the advertising images we would need for our Kickstarter page, as the images are really what is going to sell the product. We also produced an animated video as most, if not all projects with a video perform better than ones without.

Before launching we spent the month leading up to the launch doing social media posts to gain attention, followers, and people interested enough to spread the word during the campaign. Then we sent out our first press release to multiple outlets and began the Kickstarter.

The Kickstarter Campaign

There was plenty of feedback from the backers throughout the 30-day campaign, pointing out things like foreign shipping costs and availability as well as their own ideas for extra characters and gameplay mechanics. This lead us to do further research in order to make our game and product easily accessible to international audiences as well as more appealing for different types of players.

From the beginning to the end, we were able to lower shipping costs, become EU-friendly (allowing our product to be shipped from within the EU without any extra customs charges to our customers), add Australia to our international list, and much more. We took a lot, if not all, of the feedback into consideration, trying to make everything work for our backers and deliver the best product possible.

 

Behind the Project

Behind the Scenes: KWCP Red Day Video Shoot


We recently teamed up with Keller Williams Capital Properties (KWCP) for a video shoot in honor of their RED Day event. RED Day, which stands for Renew, Energize, and Donate, is an annual event where the KWCP associates take a break from the office and serve worthy organizations and causes in their community.

We visited two locations for our shoot: Woodbridge, VA and Anacostia in South East Washington, DC. Our shoot consisted of interviews with four members of the KWCP team, going in depth about the importance of RED Day and what it means to the company and the communities that surround them. Along with the interviews, we shot the KWCP members at task with assigned service duties at each location. It’s always a great experience to see worthy communities being helped and RED Day was a great example of that.

Check out some photos from our video shoot below.

Broccoli City Festival 2015

Photos by Purple PPL Media / The District Insider 

The cool kids united in SE DC for Broccoli City Festival 2015!

If you weren’t at the Gateway Pavilion last Saturday, you were obviously missing out. Local lifestyle group, Broccoli City’s mission is to promote environmentally stable, healthier living lifestyle in cool, more relevant ways. Each year they throw a festival that features music, arts, lifestyle activities and more. The lineup this year for the festival included acts like Erykah Badu, Joey Bada$$, Jaden & Willow Smith, Tink, Kali Uchis, Kaytranada, Tiara Thomas, and many more.

As mentioned in our blog Event Branding: Broccoli City, Broccoli City reached out to us to do the branding for their Broccoli City Festival event that took place this past Saturday, April 25th. We started with a logo that branched off onto several forms of press and marketing tools leading up to the event itself. Our branding was felt throughout the entire festival, from press badges to the entire stage backdrop and more.

Check out photos via Purple PPL Media below.

Event Branding: Broccoli City

Branding is the corner stone of any business or entity, whether big or small, and can be very beneficial against competitors if your brand is effective enough. Local lifestyle group, Broccoli City contacted Bright Light Media as they were seeking a new branding strategy for their very popular annual music festival in Washington, DC.

And so it all begins with the branding. We came up with several different concepts for the festival’s logo. We worked with ideas to find the one that would fit their style, their company, and what they represent. Below shows you just a sample of some of the ideas brought to the table before we arrived at the final logo.

The Broccoli City Festival is on Saturday, April 25. Get your tickets here!


Branding Process

Ideas, Ideas, Ideas


Refining Ideas


The Winner

Using the Brand

Looking to brand your next event? Contact us today

Building a Community: Takoma Park

We recently launched the Old Takoma Business Association new community website. They were looking to upgrade the site for the city of Takoma Park (Maryland, Washington DC). From upcoming events, to a list of local businesses and available resources, the website is a central hub for all and any needed information pertaining to the community of Takoma Park. We implemented a custom, easy-to-use calendar that allows site users the convenience of submitting upcoming and recurring events, helping to keep the site fresh and up-to-date with content and happenings. In addition, we created an easy navigation for the site, dividing it into five main areas: Explore, Events, Business, and Live, accompanied by tertiary menus under each to add the ease of finding what areas apply to each site visitor.

For community websites, it’s sole purpose is to relay necessary information whether it’s needed or wanted. Now Takoma Park does just that with a clean and easy-to-use web presence that’s easily accessible on any device (desktop, tablet, and mobile).


Site Features

+ Responsive Web Design
+ Custom Event Calendar
+ Custom Event Submissions for Users
+ Custom Featured Event Page
+ Tertiary Dropdown Menus
+ News/Blog Feed


Video Production: Arlington Tower


We recently worked with our clients at DTZ on a property shoot for Arlington Tower, in Northern Virginia. The main purpose for this video was to create an efficient edit that showcases their latest property listing, one of the tallest buildings in the DC region, by capturing multiple tenant spaces to be used in various marketing materials for the property. We shot time-lapse footage of several different angles of the building as well as various floors including the lobby, tenant space, and rooftop that uncovers the wonderful views of the DC/MD/VA area from atop the building.  Below are behinds the scenes photos from the shoot.












Video Domination: Streaming 2015

In today’s market, consumers have the mindset of I want it now and I want it fast that it only makes sense that they’d rather watch a 1-3 minute video containing the important information that sums up the ins and outs of your business in a creative, visual manner instead of reading paragraphs of visually-unappealing text. Successful businesses all have videos that market their company, and the longer a business waits to produce one is another day their competitors stay ahead of the game. Customers watch more video. Plain and simple.


Stats to Consider:

  • 78% of people watch at least one video on Youtube
  • More than 500 years’ worth of Youtube videos are watching daily on Facebook
  • 700 YouTube videos are shared on Twitter every minute
  • 50% of mobile traffic is due to online video
  • 75% of executives watch work-related videos on business-related websites at least weekly
  • 70% of the top 100 search listings on Google are video results

Source: War Room Inc (more statistics here)


Below are some example videos from our portfolio that were produced for clients and successfully marketed their company / products:

Maryland Wood Countertops


Hickok Cole


How to Use Deal Chicken


Go Brent Team


One Fairfax

Looking to produce a video for your business or product? Contact us and get the conversation started.

Behind the Scenes: Maryland Wood Countertops Video Shoot

We worked with OE Custom a few months back on a new responsive website and company video. Most recently, we shot a commercial spot for one of their sub companies, Maryland Wood Countertops. The commercial gives customers a behind the scenes look into the process of creating some of their products as well as highlighting their offerings as a company. Take a look at some photos from the shoot below.







Unforgettaballs Photoshoot

Artist/entrepreneur Emily Wolfson contacted us in hopes of redesigning and developing her company store, Unforgettaballs. Prior to the redesign of the website we were tasked with taking photos of each of the baseballs for use on the website in the store, and also for different pages for advertisement purposes.


Photoshoot Setup

First we created a DIY (do-it-yourself) lightbox to create a nice, clean, product shot for each ball.


Baseball Photoshoot

Using the lightbox, we shot over 70+ products, at different angles and settings.


Hobby Shots

Besides standard product shots, we also set up specific and fitting scenarios to shoot the balls in for advertising on the website.

Looking to start an online store? In need of some good photography for your awesome product? Please, contact us and get the conversation started.

Behind the Scenes: One Fairfax Video Shoot

A few months back the Bright Light Media team shot a real estate video showcasing the many features of a property currently for sale, One Fairfax. It was a two-day video shoot. We started at the offices of Cassidy Turley in Washington, DC to film the heads of the company for the interview portions of the video. We then head over to shoot the property on location in Fairfax, VA a couple days later. The on-location shoot began very early in the day in order to create that great time-lapse shot for the opening of the video and continued throughout the day to shoot all the various areas and amenities that One Fairfax has to offer. We took photos throughout the shoot to give you a look behind the scenes of the final product, which you can watch above.