As we get further into 2018, you may wonder what the next step is in promoting your company. Enter: Video Marketing.
Video is rapidly progressing as one the most powerful tools for a company’s marketing strategy. Whether it’s a company profile, animated ad, or social media concentrated, etc., video is a versatile way to capture your audience’s attention online while pushing forward your company brand.
Some Quick Stats
64% of consumers purchase after watching branded social videos (Tubular Insights)
Viewers retain 95% of message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
70% of users say that product videos are helpful in the decision process when it comes to a product (Hubspot)
Social video generates 1200% more shares than text and images combined (smallbiztrends)
Including a video on a landing page can increase conversion rates by 80% (Unbounce)
Video posts on Facebook have 135% greater organic reach than photo posts (Social Media Today)
By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic (smallbiztrends)
With stats like those, it’s hard to argue why you wouldn’t use video as your next marketing tool. So where do you begin?
At Bright Light, we offer full video production services including filming, editing, animation, motion graphics, and more. Below is just a sample of what we can offer you.
A company profile is usually a 60-90 second video that gives your company a face and tells your story. This is beneficial in a way that allows potential clients to build a trust and understanding when it comes to working with you.
Animated videos are a great way to explain numbers or processes within your company that keeps things fresh, light, and most importantly, fun. These are the types of videos that make a hard sell easy to swallow.
For clients who want to take their project to a full-scale commercial production, these videos help to gain the client’s interest in the product, leading to easier investment.
In conclusion, company brands will continue to face the never ending challenge of keeping up with the latest trends in an ever-changing online market. But one thing has always been static and that’s a consumer’s attraction to visual storytelling. Video marketing will continue to evolve more than it currently has and it can only benefit your business now and in the long run. Make the leap and get started.
It’s been a crazy ride but we’re proud to announce that our latest creative project, Mixtape Massacre, was successfully funded via the Kickstarter platform.
Click image to view in larger format.
What is Mixtape Massacre?
Mixtape Massacre is a new board game with a killer blend of all the classic 80’s horror archetypes you know and love mixed with so much 1980s pop culture, you can practically hear the gum snapping and the Cyndi Lauper playing. In the classic 80’s horror genre, far too often we are asked to sympathize and identify with the vulnerable and, let’s face it, often dimwitted victim. In Mixtape Massacre, you enter the shoes of some of your favorite horror archetypes and bring the pain all while breathing in the references to 1980s music, film, and pop-culture.
Setting Up the Kickstarter
We did a lot of research before our initial launch on Kickstarter, but quickly learned that the entire campaign would be a learning process. Prior to the launch we had to create a social media presence on Facebook, Twitter, and Instagram. We also needed to figure out pricing from different manufacturers, shipping rates for places all over the world, advertising expenses, and then settling on a budget.
Also in the time leading up to the Kickstarter we prepared all the advertising images we would need for our Kickstarter page, as the images are really what is going to sell the product. We also produced an animated video as most, if not all projects with a video perform better than ones without.
Before launching we spent the month leading up to the launch doing social media posts to gain attention, followers, and people interested enough to spread the word during the campaign. Then we sent out our first press release to multiple outlets and began the Kickstarter.
The Kickstarter Campaign
There was plenty of feedback from the backers throughout the 30-day campaign, pointing out things like foreign shipping costs and availability as well as their own ideas for extra characters and gameplay mechanics. This lead us to do further research in order to make our game and product easily accessible to international audiences as well as more appealing for different types of players.
From the beginning to the end, we were able to lower shipping costs, become EU-friendly (allowing our product to be shipped from within the EU without any extra customs charges to our customers), add Australia to our international list, and much more. We took a lot, if not all, of the feedback into consideration, trying to make everything work for our backers and deliver the best product possible.
Washington, DC — March 31, 2015. Bright Light Media’s latest project, Mixtape Massacre, is a tabletop board game where up to 6 people play as horror film archetypes and compete in a fictional 1986 killing spree to be remembered.
Players travel the streets of Tall Oaks visiting different town locations, vying for a chance to draw a card from the Killer Scenes, Dude deck (cards decorated like VHS tapes of old), providing an opportunity to slay victims and collect souvenirs. Claim your prize by rolling the action dice, marked in knives, fists, and pentagrams to the amount required on your card.
Along the way, take your chances with the Bonus Tracks cards (decorated like your favorite dusty mixtape) or engage in Brawls, where players can battle it out and eliminate one another from the game.
To win the game, be the first to rack up a body count of 10 or be the last player left alive.
With tons of jokes and references to all of your favorite 1980’s music, films, and pop-culture icons – Mixtape Massacre will have you laughing while you’re slashing!
A Kickstarter campaign for the game will launch on April 8, 2015 with an assortment of rewards, as well as some killer stretch goals to enhance the game’s playing experience.
A live demo will take place at Third Eyes Comics’ International Table Top Dayevent in Annapolis, MD on April 11, 2015. Customers will be able to demo two working prototypes of the game and sign up at the event to back the project on Kickstarter.
About Bright Light Media Bright Light Media is an award winning digital design agency. The company is compiled of a tight knit team of designers, developers, creators, and insomniacs who love what they do and are passionate about each project they take on. In a combined 30 plus years of experience, Bright Light Media has had the pleasure of working with clients ranging from start-ups to fortune 500’s and everything in between.