Tag Archives: Instagram

Maximize Your Company’s Effectiveness on Instagram

Looking to expand your brand’s social media? Instagram is a great place to start! Here are six tips on Instagram marketing to help you maximize your company’s effectiveness on Instagram.


1. Showcase Your Personality

People are curious as to who is behind their favorite brands. Openness and transparency allow consumers to feel connected to the brands they admire. To be effective at showcasing what makes your brand unique, posting relatable content is ideal. Content that shows your company’s zeal and personality is key for success. 

2. Let Your Audience Create Content

Businesses must always be attentive to their customers needs and in today’s marketplace consumers want their voice to be heard. This has led to many companies allowing  their audience do some of the work for them by reposting some of their pictures. 

GoPro has used this approach quite extensively and now gives its followers a chance to post weekly in their #FeaturedPhotographer posts. This inclusive social media approach makes the brand much more accessible. By creating a lifestyle image rather than a product showcase GoPro has positioned itself to continue to gain more popularity and visibility. 

Incorporating this approach into your social media marketing platform will instantly show that your company values consumer input. However, when deciding what content to use from followers it is vital that the content you post is relevant to the message you want to convey. 

3. Product Teasers

The main goal of social media marketing or any marketing for that matter is not just to get followers, it is to generate more sales. One effective method to create a buzz around your page is to tease your followers with teasers of upcoming products to instill an air of excitement and anticipation. It is important these teasers don’t seem to pushy or come off as advertisements. The photo should be unique and engaging, a discount code can be put in the post to prime your followers to buy. 

4. Sponsored Ads

As wonderful as wholesome, grassroots social media marketing is sometimes you have to pay your way to succeed. Purchasing sponsored ads on Instagram allows your content to be seen by many people who otherwise would not. Sponsored Instagram posts  show up on your target audience’s main page as they are scrolling as if they already follow you. If you have an eye-catching photo then it may be a great way to gain followers and make sales. Instagram offers endless opportunities for companies to maximize their visibility while generating sales. Sponsored ads can capture new potential customers, and allow them to buy instantly through a “call-to-action’’ button which brings Instagramers directly to your homepage. 

5. Instagram Stories

Instagram stories are another avenue you can travel down to ensure you are using Instagram to the fullest. Instagram stories appear are a compilation of photos and videos that are presented in a slideshow which only last 24 hours. These stories can be a quietly powerful marketing tool for your brand because it can give consumers an inside look to your brand. Giving your audience a quick snapshot of something such as life inside the office, a behind the scenes look at the production process, or even just a funny video showing off your company’s relatability.

6. Create a Cohesive Aesthetic

Creating an instagram with cohesive aesthetic is not easy and will take planning. You need to know your brand and the aesthetic you want to create for it. If you already have a website it needs to feel like the two go together. It might help before trying to create an aesthetic to create a mood board to follow as you start to add content. 

Why Your Brand Should Be Utilizing Instagram

Instagram, the platform used every day by users to share their stories visually with images, has become a powerful force in social media. With an average of 55 million photos uploaded each day on this vast and fast-growing social network, it’s a tool that, if used correctly, can benefit brands and grow their audience.

Why should your brand use Instagram?

While it can’t be said for all social media, Instagram is a platform for everyone. Whether you’re a small business starting up in the world or a well established brand, Instagram is a visual force to be reckoned with, allowing just about anyone the option to tell (and sell) their story. Coming up with content for your feed can be challenging, especially with seeing what works and what doesn’t on the platform. But that doesn’t mean potential users shouldn’t try and keep at it. In the last couple years, mobile media has surpassed online media consumption and will continue in that direction. So take advantage!

Don’t have thousands, or in some cases, millions of followers? Don’t sweat it. Instagram users are eager to connect with brands on a personal and inspirational level, and finding the right visual vision for your brand can make all the difference. Here are three points to get your going:

Brands that are doing it right

65% of the world’s top 100 brands are using Instagram. Here are a few of them and examples of how they use visual images to push their brand.

Ben and Jerry’s: 510K Followers

Starbucks: 4.8M Followers

GoPro: 5.3M Followers

National Geographic: 21.5M Followers

Red Bull: 2.8M Followers

Taco Bell: 553K Followers

You Graming Yet?

Looking to get your brand on Instagram? Take a look at our monthly marketing package that takes your brand and provides it with a steady online presence on Facebook, Twitter, Instagram, and more.

Please feel free to contact us with any questions about successfully marketing your brand across the different social media platforms.