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Strategies for Developing An Effective E-Commerce Platform

E-Commerce industry has been experiencing steady growth over the years and is expected to keep growing. It has even been predicted by many that global retail e-commerce revenue will amount to over $4.6 trillion by 2021. 

Do your products have no real online presence? If the answer is no, now is the time to hop on that train! Here are a few trends you should be following to boost sales on your site.


Have you ever opened up Amazon only to realize that the first page and all the recommended items for sale seem to fall directly in line with all your past interests and purchases? Well, you are not alone, websites such as Amazon and others use personal data such as previous search entries and purchase histories to develop a specific profile for each costumer. In turn, this allows Amazon to better tend to their consumers’ needs by creating a personalized experience. This type of customization is not only being used on Amazon but by other smaller sites as well. This trend will continue as personalization tech becomes easier to integrate into online shopping platforms. 

Another way you will see personalization popping up in e-commerce sites are subscription boxes. Sites like Stitch Fix offer to send you clothes each month based on a style quiz you take when you make an account. These are personalized boxes that are specific to the customer and their needs. Even big brands like Nordstrom have taken up on this trend. They are not just for clothes! You can get a subscription box  for just about anything ranging from food, makeup, video games, even one for your dog.

AI Chatbots

You will see Chatbots all over online stores these days. These bots are designed to enhance your consumers shopping experience by allowing  them a chance to get answers in real time. This feature allows your company to address your consumers concerns in real time while also gaining valuable feedback on your consumers shopping experience, interests, etc. 

AI assistants are capable of handling a handful of duties that normally tasked to a human. These tasks include, but are not limited to, overseeing inventory, managing the bookkeeping process, and fulfilling  customer service needs. These assistants are wonderful employees for due to the fact that their skill set is ever-growing and by being so capable these AI chatbots can take on a lot of time consuming tasks while not being as expensive as hiring a new employee. This allows you to ignore tedious tasks so that you can focus on running your business. While you scheme and strategize on how to better your business your AI chatbot will continue to evolve and learn from past experiences and consumer interactions. This means that your AI chatbot is always learning so that the consumers personalized shopping experience is as optimized and streamlined as possible. The good news is that they are not hard to set up! Many tools like HubSpot’s Chatbot Builder allow you to create your own bot for free.

Interactive Images

A good product image is vital for your e-commerce site. Consumers need to see the product when they are buying online, this means that they want multiple images with the option to zoom in and see the product in detail. Pictures are not just 2-Dimensional on websites anymore, there are a number of sites who have switched to using three dimensional (3D) pictures to showcase their products. This allows consumers to click, drag, and see the product from every imaginable angle while they rotate the product on the screen. This 3D picture technology is advancing rapidly so we can expect to see much more of this in the future. This is the wave of the future, but in the mean time a good substitute to 3D picture display is to accompany your pictures with a few quick videos on the site. 

Facebook Ads

Facebook is one of the most powerful advertising platforms in existence. Facebook allows you to target people with a level of specificity that is hard to recreate. They have accrued so much data on their users that they can target the most unique and specific target markets allowing companies to advertise with ease. 

First you will want to find a specific product you want to showcase on your ad. This product, whatever it may be, fulfills a need or a purpose, this need is unique to a certain group of consumers and that is who we are going after. It is best to run a few ads simultaneously while you are figuring out what works best for the audience you are targeting. After a couple weeks of testing you should be able to tell what is working best and what isn’t. The ads that aren’t working can be taken down while effective ads can be left in place. Remember to keep updating them though! People will lose interest if they keep seeing the same ads. 

Instagram Marketing

Instagram is a very powerful tool for growing your brands popularity and sales. 65% of people on Instagram are looking for online shopping inspiration or for  new brands to use. So if your brand doesn’t have a stellar Instagram presence then you are missing out on a lot of sales. 

Instagram allows you to market your products as you want, bolster your brand’s presence and image, and connect to your customers. If you want to read more about creating an effective instagram post click here.

Email Marketing

Email marketing is one of the most popular marketing strategies because many people check their email everyday. Email marketing allows you to send  promotional ads to people on your email list. Just today, I’ve received a promotional email from Dominos Pizza offering me 50% off all menu pizzas. Additionally, I also received one from backcountry.com offering free shipping and highlighting some of their new products. These emails are meant to catch my attention and make me start shopping.  Sending the occasional email with the announcement of a sale or telling customers about new products helps get people to your site. 

How do you start an email list? Well, you need a good offer for them to be willing to give up their email address. For example offer a 10% discount on a product or service that will be sent via email. Or offer a free e-book or informational pamphlet. These are just a few ideas but the options are really endless and every email you gain is a victory because it is one more consumer you can target for as long as you have their email.

Content Marketing

Creating content for your site gets your site more recognition from search engines like Google. This consists of all the data on your website including blogs, videos, and any other information or images you have up there. 

Many companies have found that writing blogs about their niche community really brought traffic to their website. In those blogs you can highlight a service or product you sell promoting sales. This also works with youtube videos. 

However make sure you are making content for subjects that have search demand to ensure you aren’t just adding useless and uninteresting content. 

Signs Your Business is in Need of Rebranding

Image Via: intheblack.com

Succeeding in today’s business landscape requires businesses to have a clearly defined business image and a recognizable brand. If you feel like your brand is starting to look dull or as though your business is not attracting as much attention as before, then you are probably right and it is time to think about rebranding your company. Here are some signs your brand might be in need of a little TLC.

1. Logo Appearance

Is your logo unhip and out of date? Over the years it’s not uncommon for a logo to lose its original luster and begin to look boring and outdated. Design trends are always changing and what looked nice ten years ago will most likely be in desperate need of a face lift today. This is an important reason  to consider when contemplating whether your business should rebrand or not because often times your logo is the first impression a person has of your brand and you want it to be memorable. 

After Bright Light Media’s rebranding

2. Outdated Website and Business Cards

There should never be embarrassment or any insecurity when someone from your company hands out their business card or refers someone to your website. The business landscape of today is vastly more different than it has ever been before and has changed dramatically over the past few years. This means that even websites which were created only 5 years ago may be outdated already. Business cards and your company’s website are crucial factors to consider when deciding whether to rebrand or not is important because these are an extension of your company’s brand image which is crucial in today’s marketplace. 

Before redesign

After rebrand by Bright Light Media

3. Diminished Advertising Effectiveness

This one should be self-apparent, but if your company is having trouble reaching your target audience through advertising and other means then you should strongly consider rebranding. This will require your company to do in-depth research on your target audience and try new marketing techniques but this is all apart of reigniting your company’s business spirit.

4. You Have Outgrown Your Brand

If you are one of the businesses who started in a garage and are now in a high-rise downtown, then congratulations — but your brand probably does not match your status now. Since the foundation of your company, most likely there have been changes. Your business has field-tested through the years and your logo and brand should evolve in harmony with your company so that your company has a coherent image. This sign signals that you will have a lot more work to do than just altering a logo but it also means your business has the legs to keep growing. 

It is important to keep your brand fresh and looking up to date. If your business falls into any of these categories, it may be time to consider a rebrand. If you are ready to get started but just don’t know where to start, contact us today to learn more about our branding services. 

5 Reasons Why Your Business Needs A Website

Image result for working on computer

More often than not, people are turning to the internet for their consumer needs. It is obvious now more than ever that business that have a website do better than those that don’t. 

Here are five reasons your small business needs a website. 

1. Customers Expect A Website

According the the American Marketing Association six out of ten people expect a business to have an online presence. It is estimated that at least 50% of consumers use websites to gain information about a company.  In today’s marketplace, customers are much more inclined to overlook a company if the website is out of date, not user-friendly, or easily accessible.

2. You Will Show Up on Google Search Results

 The fact that more than 80% of consumers conduct online research before a purchase demonstrates the vital necessity of having an effective website to display your company’s products. The prospect of a business operating without a website means that the chance they will appear on the search engine results page (SERP) is close to none. Luckily, there are many avenues businesses can travel down to optimize an existing website to bring it up to date. You can customize your site with titles, meta descriptions, and keywords to make sure you are showing up at the top of Googles results. 

3. It’s Always Up and Working

A business can only be open so many hours a day, but people are online at all hours of the day and an effective website that is easily accessible can connect you with customers constantly. Not only can your website increase sales dramatically because now you are open 24/7, but it can also reach people who are restricted by geography. The ability of a website to connect with customers you never knew you had is a tremendous advantage.

4. Become More Competitive

It may go without saying, but the modern marketplace is fiercely competitive which makes having a website undoubtedly vital to your companies continued existence. By not optimizing your website there is a huge risk, if not a certain degree of certainty that you are disadvantaging yourself immensely and giving your competitors a huge edge. Today’s consumer tends to shop primarily online which means they will not be buying from a company whose website is years behind other competing brands let alone take them seriously. If you want people to take your company seriously then it’s a good idea to hop on the website bandwagon.

5. Control

Your website is your domain and this provides a company the luxury of having absolute control and autonomy over their public image and their interactions with customers. Control is something that a company rarely finds itself having, but a website can offer that which is a valuable luxury that can be leveraged to connect with customers on a much deeper level. There are many ways to leverage this control such as having a blog on the site to create a sense of community on your page between customers and yourself which allows for an in-depth understanding of your target market. Your website is a constant presence on the web, this allows a company to constantly try and dial in your effectiveness in reaching customers and improving your service. By leveraging your control over your website and your company’s public image you are also giving the user the chance to be as connected and informed as they would be shopping at a store.

Why Video Marketing is Essential

As we get further into 2018, you may wonder what the next step is in promoting your company. Enter: Video Marketing.

Video is rapidly progressing as one the most powerful tools for a company’s marketing strategy. Whether it’s a company profile, animated ad, or social media concentrated, etc., video is a versatile way to capture your audience’s attention online while pushing forward your company brand.

Some Quick Stats

  • 64% of consumers purchase after watching branded social videos (Tubular Insights)
  • Viewers retain 95% of message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
  • 70% of users say that product videos are helpful in the decision process when it comes to a product (Hubspot)
  • Social video generates 1200% more shares than text and images combined (smallbiztrends)
  • Including a video on a landing page can increase conversion rates by 80% (Unbounce)
  • Video posts on Facebook have 135% greater organic reach than photo posts (Social Media Today)
  • By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic (smallbiztrends)

With stats like those, it’s hard to argue why you wouldn’t use video as your next marketing tool. So where do you begin?

At Bright Light, we offer full video production services including filming, editing, animation, motion graphics, and more. Below is just a sample of what we can offer you.

Company Profile

A company profile is usually a 60-90 second video that gives your company a face and tells your story. This is beneficial in a way that allows potential clients to build a trust and understanding when it comes to working with you.


Animated videos are a great way to explain numbers or processes within your company that keeps things fresh, light, and most importantly, fun. These are the types of videos that make a hard sell easy to swallow.

Product Ad

For clients who want to take their project to a full-scale commercial production, these videos help to gain the client’s interest in the product, leading to easier investment.

Want to see more? Visit our Video page.

In conclusion, company brands will continue to face the never ending challenge of keeping up with the latest trends in an ever-changing online market. But one thing has always been static and that’s a consumer’s attraction to visual storytelling. Video marketing will continue to evolve more than it currently has and it can only benefit your business now and in the long run. Make the leap and get started.

Ready to create your next video? Contact us today!