Succeeding in today’s business landscape requires businesses to have a clearly defined business image and a recognizable brand. If you feel like your brand is starting to look dull or as though your business is not attracting as much attention as before, then you are probably right and it is time to think about rebranding your company. Here are some signs your brand might be in need of a little TLC.
1. Logo Appearance
Is your logo unhip and out of date? Over the years it’s not uncommon for a logo to lose its original luster and begin to look boring and outdated. Design trends are always changing and what looked nice ten years ago will most likely be in desperate need of a face lift today. This is an important reason to consider when contemplating whether your business should rebrand or not because often times your logo is the first impression a person has of your brand and you want it to be memorable.
2. Outdated Website and Business Cards
There should never be embarrassment or any insecurity when someone from your company hands out their business card or refers someone to your website. The business landscape of today is vastly more different than it has ever been before and has changed dramatically over the past few years. This means that even websites which were created only 5 years ago may be outdated already. Business cards and your company’s website are crucial factors to consider when deciding whether to rebrand or not is important because these are an extension of your company’s brand image which is crucial in today’s marketplace.
3. Diminished Advertising Effectiveness
This one should be self-apparent, but if your company is having trouble reaching your target audience through advertising and other means then you should strongly consider rebranding. This will require your company to do in-depth research on your target audience and try new marketing techniques but this is all apart of reigniting your company’s business spirit.
4. You Have Outgrown Your Brand
If you are one of the businesses who started in a garage and are now in a high-rise downtown, then congratulations — but your brand probably does not match your status now. Since the foundation of your company, most likely there have been changes. Your business has field-tested through the years and your logo and brand should evolve in harmony with your company so that your company has a coherent image. This sign signals that you will have a lot more work to do than just altering a logo but it also means your business has the legs to keep growing.
It is important to keep your brand fresh and looking up to date. If your business falls into any of these categories, it may be time to consider a rebrand. If you are ready to get started but just don’t know where to start, contact us today to learn more about our branding services.
Bright Light Media, along with GIGS, Headfirst Summer Camps, and Georgetown Events came together to throw the first annual community event, Pumpkin Rock N Roll in Kensington, MD.
Warner Circle Park was transformed into a full-blown Halloween extravaganza, filled with tons of family-friendly attractions, festival-style music performances, costume contests, and the main event: The Pumpkin Roll, a derby race of Halloween pumpkins-turned-boxcars.
And with over 2,000 attendees, the event was definitely a success!
BLM was responsible for branding the event, putting together a logo and all the marketing materials to share with the community. We put together an event website, designed posters, flyers, volunteer t-shirts, and event banners.
We couldn’t have asked for a better time, weather, or turn out. Let’s do it again next year!
A brand is a person’s gut feeling about a product, service or company. You can’t control the process, but you can influence it. – Marty Neuimeier, The Brand Gap
A company’s brand, before anything else, is the first thing a potential client associates with a company. It is the first thing they will come in contact with and begin to make a judgement as to whether this will be the company that is suitable for their needs. In regards to brand loyalty, will your brand be the one that they come back to each time, build their lifestyle around, or create an emotional attachment to? In short, having a substantial brand is extremely important.
How much does it cost for Brand Identity?
It’s time to take the plunge toward a lasting impression. So how much should you invest? Are you rebranding? Do you even have a logo to start with? It can be a very daunting task when trying to figure out where to begin in building your brand. Like any real investment, the prices vary depending upon your needs and current standing. For companies, it can vary by the size and how well established one is as a company.
Here’s an average consensus of brand identity costs for businesses:
General Start-ups / New Businesses – $1,500 – $7,000
Small Businesses – $7,000 – $10,000
Medium to Large-sized Business – $10,000 – $200,000
The Brand Identity Process
Your brand is a serious, long-time venture and an essential business activity that you will have to put a lot of time and effort into. You want a good brand identity and to get that, one must look at it as an important investment not only financially, but also from a manner of time, just as you would the selection of your office space or any business equipment that furthers your businesses growth. Treat brand identity the same, if not better, and do your research on reputable design firms who can meet your requirements and decide just how much you want to put into the future of your brand.
The general process of brand identity:
Research – Creative brief of what the business is and what their needs are. Clarify the vision and strategy.
Brand Strategy – Identify brand strengths and weaknesses, target audience profiles, and evaluate competition.
Sketches / Concepts – Imagine all the possibilities and placements of this brand as well as visualize the future of this brand.
Mocks – From colors to typefaces, choose the right visual elements to mock and start to bringing the brand to life.
Presentation – Present your new visual identity to the organization.
Finalize – Prioritize the brand and use the elements with real content.
Nine times out of ten, many established companies would rather not spend the money for a logo, let alone an entire branding package as it seems like a great brand identity is easy to attain since so many companies have great ones. This is the greatest lie one can tell themselves when trying to create a brand.
The bottom line is: clients with great brand identities invested a lot into making them great (aka you get what you pay for). The more money and time you put into a seasoned design agency, the more likely you are to attain the brand identity you’ve envisioned for your company and one that delivers results. And that’s any company’s goal, right?
Ready to spruce up your brand identity? Contact us today.