Succeeding in today’s business landscape requires businesses to have a clearly defined business image and a recognizable brand. If you feel like your brand is starting to look dull or as though your business is not attracting as much attention as before, then you are probably right and it is time to think about rebranding your company. Here are some signs your brand might be in need of a little TLC.
1. Logo Appearance
Is your logo unhip and out of date? Over the years it’s not uncommon for a logo to lose its original luster and begin to look boring and outdated. Design trends are always changing and what looked nice ten years ago will most likely be in desperate need of a face lift today. This is an important reason to consider when contemplating whether your business should rebrand or not because often times your logo is the first impression a person has of your brand and you want it to be memorable.
2. Outdated Website and Business Cards
There should never be embarrassment or any insecurity when someone from your company hands out their business card or refers someone to your website. The business landscape of today is vastly more different than it has ever been before and has changed dramatically over the past few years. This means that even websites which were created only 5 years ago may be outdated already. Business cards and your company’s website are crucial factors to consider when deciding whether to rebrand or not is important because these are an extension of your company’s brand image which is crucial in today’s marketplace.
3. Diminished Advertising Effectiveness
This one should be self-apparent, but if your company is having trouble reaching your target audience through advertising and other means then you should strongly consider rebranding. This will require your company to do in-depth research on your target audience and try new marketing techniques but this is all apart of reigniting your company’s business spirit.
4. You Have Outgrown Your Brand
If you are one of the businesses who started in a garage and are now in a high-rise downtown, then congratulations — but your brand probably does not match your status now. Since the foundation of your company, most likely there have been changes. Your business has field-tested through the years and your logo and brand should evolve in harmony with your company so that your company has a coherent image. This sign signals that you will have a lot more work to do than just altering a logo but it also means your business has the legs to keep growing.
It is important to keep your brand fresh and looking up to date. If your business falls into any of these categories, it may be time to consider a rebrand. If you are ready to get started but just don’t know where to start, contact us today to learn more about our branding services.
In today’s world, consumers expect businesses to have a professional and high functioning website. Sure, you could have a sweet social media presence or a nifty little google search but neither of those things will benefit you in the same way a website does.
Like any investment, a website isn’t just any regular expense. It’s a channel that results in revenue and growth. A good website can grow your business, sell your product, make you stand out against your competition, and be a revenue stream for your company.
It is no longer a luxury to have a website. It is a necessity.
1. To Attract More Clients
Obvious but true. A more organized and better looking website will lower your bounce rate and make you stand out. Readable content with a user-friendly navigation increases chances that potential clients will stick around on your site and get to know who you are and see what you’re all about. You might just be the business they’re looking for.
2. Go Responsive
Keeping up with the latest trends in technology will keep you ahead of the game. Today, most people are searching the web just in the palms of their hands. It has been documented that mobile browsing has outpaced web browsing since 2014. A quick google search could lead them to your website, so you better be responsive and ready. According to Skillcrush, 40% of people will choose a different search result if the first is not mobile friendly. Optimize your site for all devices and ensure you’re keeping potential clients from surfing to your competitors.
3. Take Control Of Your Website
Stuck with a developer you need for making any small change to your website? Migrating over to a content management systems (CMS), like WordPress, will allow you to have the control you want in evolving your business. A CMS gives you the ability to make quick and easy updates, have multiple users so you can assign blog entries or updates in an orderly and up-to-date fashion, as well as helps you manage all your content in the most user-friendly fashion. You’re in control.
4. Integrate Your Site with Social Media
If you aren’t taking advantage of social technology in 2016, your company is already behind in one marketing strategy. Integrating your website with your social media profiles is one of the best ways to generate traffic and potential client leads. It also helps your company stay engaged with clients and allow an avenue for your company to post in an up-to-date fashion.
5. Add E-Commerce
Get your products online and create an additional revenue stream that is simple to manage. Online stores are an easy way to attract new customers, save on operational costs, save customers time and money, as well as establish your brand. E-Commerce continues to grow 10% each year in the US alone and can take your company to new levels of growth.
6. Add a Blog or Industry Insights
Are you a leader in your industry? Do you have knowledge and expertise? Create your own content by adding a blog or newsfeed. It’s a great avenue for keeping your website up-to-date and fresh. A few blogs a month on fresh topics related to your business helps easily increase website traffic, produce organic search visibility, and most importantly, humanizes your company’s brand, helping customers find ways to relate to you in ways that make you seem reliable and coming back for more.
7. Bang for Your Buck – ROI
A website is the obvious answer to marketing your company. When a client is looking for a certain service, 9 times out of 10 they will google search businesses and judge you based upon the quality of your website before seeing anything else. Attract more clients with a fabulous website and quickly make back the money you spent to create it.