Branding is the corner stone of any business or entity, whether big or small, and can be very beneficial against competitors if your brand is effective enough. Local lifestyle group, Broccoli City contacted Bright Light Media as they were seeking a new branding strategy for their very popular annual music festival in Washington, DC.
And so it all begins with the branding. We came up with several different concepts for the festival’s logo. We worked with ideas to find the one that would fit their style, their company, and what they represent. Below shows you just a sample of some of the ideas brought to the table before we arrived at the final logo.
Ideas, Ideas, Ideas
Using the Brand
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