Tag Archives: Art

Art Installations: Spruce Up Your Workspace

Office spaces are slowly, but surely, moving away from the typical boring white walls. These days more companies are heading in the direction of colorful decor that brightens up company moral and makes a statement about one’s business. Companies like Google and Facebook inspire visual effectiveness when it comes to office decor and a sure fire way to do that is getting creative with art installations.

The Benefits of an Office or Retail Art Installation

Art Installations boost moral.

In general, visual elements create an exciting atmosphere in the workplace. Colorful custom installations create a new boost of energy and can positively impact employee performances. In addition to that, it influences productivity levels, moods, and employee behavior. They also become an instant eye-catcher for new and existing customers.

Art Installations work anywhere.

We’ve discussed office spaces and installations on office walls but that doesn’t necessarily restrict your creativity to just that. You can spruce up outside walls that can attract the attention of an entire community in addition to your office space. Think big!

Art Installations can send a message.

Installations are always custom and unique and can provide a statement about your company and what your brand represents. As a design company, the Bright Light office art sends the message of “Create Your Future” as we create productions and solutions for companies that ensure the opportunity for businesses to grow and evolve. Depending on what your brand stands for, there’s always a creative outlet that will allow you to stand out.

Check out some photos of art installations we’ve done below.

Ready to spruce up your office space? Contact us today!

All the Awesome at Awesome Con

We had a blast this past weekend at Awesome Con 2015. The three-day convention, that featured everything from comics to TV Shows and everything in between, definitely lived up to it’s name! BLM had a booth, showcasing all the services we have to offer from art and clothing to our latest Kickstarter-funded board game, Mixtape Massacre (we even brought The Legend with us!). It was three full days of interacting with strangers and getting our name out there to gain some interest in what we do. One of our owners, Fred Carlini, even got to speak on the panel “How to Use Social Media to Promote Your Work” thanks to the success of our recent Kickstarter project.

It wasn’t all work and no play too. We got to check out different celebrity and show panels, as well as all of the ‘awesome’ cosplay that filled the entire Washington Convention Center. It was pretty sweet to see a woman dressed as He-Man,  a family dressed like the cast Bob’s Burgers, as well as the Unbreakable Kimmy Schmidt, all roaming around in front of your eyes. We couldn’t have asked for more from our first Awesome Con experience. It was all the awesome we could have asked for.

Check out some of our photos from the event below!

A Killer Kickstarter: Mixtape Massacre

It’s been a crazy ride but we’re proud to announce that our latest creative project, Mixtape Massacre, was successfully funded via the Kickstarter platform.

Campaign Statistics


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What is Mixtape Massacre?

Mixtape Massacre is a new board game with a killer blend of all the classic 80’s horror archetypes you know and love mixed with so much 1980s pop culture, you can practically hear the gum snapping and the Cyndi Lauper playing. In the classic 80’s horror genre, far too often we are asked to sympathize and identify with the vulnerable and, let’s face it, often dimwitted victim. In Mixtape Massacre, you enter the shoes of some of your favorite horror archetypes and bring the pain all while breathing in the references to 1980s music, film, and pop-culture.

Setting Up the Kickstarter

We did a lot of research before our initial launch on Kickstarter, but quickly learned that the entire campaign would be a learning process. Prior to the launch we had to create a social media presence on Facebook, Twitter, and Instagram. We also needed to figure out pricing from different manufacturers, shipping rates for places all over the world, advertising expenses, and then settling on a budget.

Also in the time leading up to the Kickstarter we prepared all the advertising images we would need for our Kickstarter page, as the images are really what is going to sell the product. We also produced an animated video as most, if not all projects with a video perform better than ones without.

Before launching we spent the month leading up to the launch doing social media posts to gain attention, followers, and people interested enough to spread the word during the campaign. Then we sent out our first press release to multiple outlets and began the Kickstarter.

The Kickstarter Campaign

There was plenty of feedback from the backers throughout the 30-day campaign, pointing out things like foreign shipping costs and availability as well as their own ideas for extra characters and gameplay mechanics. This lead us to do further research in order to make our game and product easily accessible to international audiences as well as more appealing for different types of players.

From the beginning to the end, we were able to lower shipping costs, become EU-friendly (allowing our product to be shipped from within the EU without any extra customs charges to our customers), add Australia to our international list, and much more. We took a lot, if not all, of the feedback into consideration, trying to make everything work for our backers and deliver the best product possible.

 

Behind the Project