A strong brand identity is essential for any growing business. Our team will ensure you’re putting your best foot forward.
While every project is unique, we find that engaging through a collaborative creative process leads to the best results
01 / Discovery
Through an initial discovery process we learn about your company, your industry, demographics and everything that makes you tick. This way we have a solid base to begin the design process.
02 / Strategy
Using moodboards and inspiration, we develop a strategy for where your brand fits into the marketplace. We work together to hone in on the attributes and personality that drive customers to your business.
03 / Design
We fill artboards with options and develop a few initial directions that we feel check all of the boxes from our previous discovery and strategy stages. These options are presented for review and initial feedback.
04 / Revisions
We work off of constructive feedback to help ensure that the communication is clear and the product result is something that everyone is thrilled with.
05 / Finalize
Files are prepped for various formats including both print and digital. We want to ensure that the client has all of the tools available for implementing their new brand.
06 / Delivery
From here our team is available for any ongoing services and you feel confident moving forward that your company has a solid brand foundation.
Branding is more than just a logo, it’s who you are as a company. Check out some of our branding work in action.
What They Said
“The team at Bright Light not only brought technical and design skill to our project, but also immersed themselves in the culture of our business as a whole. This made for an experience that was very enjoyable, and very easy for us in terms of bringing our own ideas for how our brand is perceived to life.”