In today’s world, consumers expect businesses to have a professional and high functioning website. Sure, you could have a sweet social media presence or a nifty little google search but neither of those things will benefit you in the same way a website does.
Like any investment, a website isn’t just any regular expense. It’s a channel that results in revenue and growth. A good website can grow your business, sell your product, make you stand out against your competition, and be a revenue stream for your company.
It is no longer a luxury to have a website. It is a necessity.
1. To Attract More Clients
Obvious but true. A more organized and better looking website will lower your bounce rate and make you stand out. Readable content with a user-friendly navigation increases chances that potential clients will stick around on your site and get to know who you are and see what you’re all about. You might just be the business they’re looking for.
2. Go Responsive
Keeping up with the latest trends in technology will keep you ahead of the game. Today, most people are searching the web just in the palms of their hands. It has been documented that mobile browsing has outpaced web browsing since 2014. A quick google search could lead them to your website, so you better be responsive and ready. According to Skillcrush, 40% of people will choose a different search result if the first is not mobile friendly. Optimize your site for all devices and ensure you’re keeping potential clients from surfing to your competitors.
3. Take Control Of Your Website
Stuck with a developer you need for making any small change to your website? Migrating over to a content management systems (CMS), like WordPress, will allow you to have the control you want in evolving your business. A CMS gives you the ability to make quick and easy updates, have multiple users so you can assign blog entries or updates in an orderly and up-to-date fashion, as well as helps you manage all your content in the most user-friendly fashion. You’re in control.
4. Integrate Your Site with Social Media
If you aren’t taking advantage of social technology in 2016, your company is already behind in one marketing strategy. Integrating your website with your social media profiles is one of the best ways to generate traffic and potential client leads. It also helps your company stay engaged with clients and allow an avenue for your company to post in an up-to-date fashion.
5. Add E-Commerce
Get your products online and create an additional revenue stream that is simple to manage. Online stores are an easy way to attract new customers, save on operational costs, save customers time and money, as well as establish your brand. E-Commerce continues to grow 10% each year in the US alone and can take your company to new levels of growth.
6. Add a Blog or Industry Insights
Are you a leader in your industry? Do you have knowledge and expertise? Create your own content by adding a blog or newsfeed. It’s a great avenue for keeping your website up-to-date and fresh. A few blogs a month on fresh topics related to your business helps easily increase website traffic, produce organic search visibility, and most importantly, humanizes your company’s brand, helping customers find ways to relate to you in ways that make you seem reliable and coming back for more.
7. Bang for Your Buck – ROI
A website is the obvious answer to marketing your company. When a client is looking for a certain service, 9 times out of 10 they will google search businesses and judge you based upon the quality of your website before seeing anything else. Attract more clients with a fabulous website and quickly make back the money you spent to create it.
Looking for a new website and ready to make the leap? Contact us today!